More customers means more money:
-Revenue
Brand recognition
It makes sense, therefore, to make growing your customer base a priority in your business. Many methods have been tested and tried over the years to attract more customers. What methods have been proven to be quick and effective? This article will tell you everything.
Here are five ways to increase your customer base in the next decade, whether you’re an established company or a new start-up.
#1: Get a Toll Free Number
Your customer base must be able contact you easily if you want to get more business. It’s fine if some of them prefer to contact you via email or social media. There are certain demographics, namely the older generation, that prefer to call businesses.
The catch is that customers won’t contact you if you don’t have a toll free number. It goes without saying that no customer wants to be charged when they call a company. You should consider getting a 800.com toll-free number for your business so that customers can contact you by phone without paying.
#2: Offer low-cost or free delivery prices
Online sales are an important part of modern business. It’s no surprise that the cost of delivery is a major factor in online sales. Customers are more likely to buy a product if you can deliver it at a low price or for free.
It’s simple: High delivery costs can be a huge deterrent to customers. You need to keep your delivery costs as low as you can if you want to increase your customer base.
#3 – Use Social Media Marketing
Use social media marketing.
You should focus on marketing your products and services through the following platforms:
-
Twitter (now known as X)
-
Facebook
-
Instagram
-
TikTok
The potential for gaining new customers here is limitless. You need to create interesting content such as blogs about your industry and polls. You can do weekly Q&As to increase customer knowledge about certain topics (e.g. health and wellness if you are in the health industry).
#4 – Send Personalized Emails
In the last few years, email marketing has changed everything. Particularly, personalized emails. Modern customers love personalized emails. They feel appreciated by the brand, and are more likely to buy products.
#5 – Provide Incentives
Offer incentives to existing customers and potential clients throughout the year. Student discounts are a great example. Offer a 30% student discount for your products to attract students who were not interested before.
You can do anything to motivate your customers. Once they are in, you can make a lot more sales.