The daunting task of naming your law firm is the first step in starting one.
Many lawyers have used their names for as long as they have been around. Some firms are now using descriptive terms or suggestive names to build their brand. Both are viable options, and each has its own merits and drawbacks.
Names for law firms should be chosen carefully. As law firms grow, so do the number of branding agencies that are being hired by existing and new law firms to help them create corporate identities. They want to build a brand that represents their company’s values and goals. Both approaches have legal and practical implications. Firms need to make informed and reasoned decisions that take into account all relevant factors.