Meghan Markle’s Instagram Blunder: A Strategic PR Move or a Mistake?
Meghan Markle, 43 has once again made headlines, this time for deleting and reposting a behind-the-scenes video from her upcoming Netflix series.
The Duchess of Sussex, known for her careful media strategy, has raised questions about whether this was a simple mistake or a clever PR move to garner attention ahead of the premiere. Experts suggest that the move could be part of a larger effort to drive engagement and keep her brand in the spotlight.
Deleted and Reposted Instagram Clip
Meghan Markle shared a behind-the-scenes video on Instagram ahead of the premiere of her Netflix show. The short clip, which included lighthearted moments with her husband, Prince Harry, and crew members, was first posted on her account, only to be mysteriously deleted shortly after. It was then reposted, prompting speculation from royal fans and experts alike.
The Duchess has previously dealt with similar incidents, including a blurry video that was deleted and reposted to improve its resolution. This latest mishap has once again led some to wonder whether Meghan’s actions are part of a larger strategy.
A PR Expert Weighs In: Is it an Attention-Grabbing Tactic?
PR expert Chad Teixeira weighed in on Meghan’s actions, suggesting that deleting and reposting the footage could be a calculated move.
“So even royals aren’t immune to making mistakes, and Meghan‘s Instagram blunder is potentially a classic example of that,” Teixeira explained. “She is also likely to be protective of her new show and brand, and want everything to appear polished so might have deleted the original post to try and put up a slightly more refined one.”
However, he also points out that the move could be an intentional PR strategy. “As much as deleting and reposting can be a small thing, it could also be an attention-grabbing and savvy move. Deleting and reposting has certainly grabbed attention, and launching something new means you’d want as many eyeballs on it as possible.”
Teixeira continues, “Meghan is no stranger to all eyes on her, and her new brand is very much in the spotlight. There’s a lot of pressure to get it right, especially on social media, where engagement and comments will be so important.”
Public Reactions: Criticism and Praise
While some fans and commentators have praised Meghan for her calculated media presence, others have been less kind. Several online critics have called the incident “attention-seeking” and “sneaky.”
“Why did she delete it so fast?” one user questioned. “This doesn’t make sense but nothing she does ever makes sense. There has to be a reason.”
Another commenter added, “She wants us talking about her, that is why she did it.”
However, the discussion also highlights how her every move is scrutinized, indicating how central social media is to her branding strategy.
Despite the negative reactions, the incident undeniably sparked conversation, ensuring Meghan’s show remains at the forefront of people’s minds.
Meghan’s New Netflix Show: The Stakes Are High
Meghan Markle’s new Netflix series, launching next week, promises to be a game-changer for her brand. According to Netflix’s promotional material, the show will “reimagine the genre of lifestyle programming.” Meghan and her guests, which include Roy Choi, Mindy Kaling, and Alice Waters, will dive into cooking, gardening, and hosting, with the goal of inspiring viewers to get hands-on and engage with the content.
The 8-episode series has been highly anticipated, and with a £80 million deal with Netflix under her belt, the stakes are high. The behind-the-scenes video, despite its mishap, showcases Meghan’s desire to present a polished and professional image as she redefines her public identity.
Previous Blunders: Is Meghan Handling Social Media Correctly?
This isn’t the first time Meghan Markle has encountered social media snafus. Earlier this year, she was criticized for uploading a blurry trailer for her Netflix show. Viewers were quick to point out that it wasn’t formatted correctly for Instagram stories, leading to the video being taken down and reposted in a clearer format.
Some royal fans were quick to comment on the perceived blunder:
“Yikes! Any Gen Z could have told her how to do that even as a Gen X, I’d expect someone of her status to know that by now,” one user remarked.
This raises the question: is Meghan struggling with social media, or is she intentionally creating buzz through these small mistakes? Regardless of whether they’re intentional or accidental, these moments seem to capture the public’s attention, keeping Meghan in the news cycle.
A Closer Look at Meghan’s New Business Ventures
In addition to her Netflix series, Meghan Markle is also rebranding her lifestyle company. She recently announced that her company, American Riviera Orchard, would be renamed to As Ever, to allow for a broader range of products.
This rebranding signals Meghan’s shift towards becoming a lifestyle mogul, with plans to sell products like biscuit and pancake mixes.
The Duchess’s foray into the world of consumer products further cements her commitment to creating a lifestyle brand that resonates with her audience. These ventures tie in with her media projects, reinforcing her image as a modern, influential figure in the world of entertainment and entrepreneurship.
A Master of Media Strategy or a Mistake?
Whether it was a deliberate PR move or an innocent mistake, Meghan Markle’s Instagram blunder has sparked conversation and brought attention to her new Netflix series.
As PR expert Chad Teixeira suggests, the repeated mishaps might be calculated to ensure maximum visibility. With her show launching soon, Meghan’s every move is sure to be watched closely, and she seems to be doing everything she can to make sure the conversation stays centered on her and her brand.
Meghan Markle’s Rebranded ‘As Ever’ Ventures Into New Markets with Biscuit and Pancake Mixes