PrettyLittleThing and In The Style Under Fire: Celebrity Allegations and Fashion Industry Woes.

PrettyLittleThing, a fast fashion brand famous for celebrity collaborations, left fans puzzled by wiping its social media clean.

The brand, which has worked with stars like Molly-Mae Hague and others, deleted all of its posts on Instagram and TikTok, leaving behind only a cryptic message: “Legacy in Progress – 03.03.25”.

As of now, PrettyLittleThing only follows one account – founder Umar Kamani. This dramatic shift in social media presence has sparked questions and speculations among fans. What could the brand be preparing for? Is this a major shift or a rebranding effort?

The cryptic message in the bio suggests something huge is coming. “It’s something we’ve NEVER done before… any guesses?” they teased. This has created a buzz, with followers eagerly awaiting March 3, 2025, to see what unfolds. Will PrettyLittleThing be unveiling a new direction? Only time will tell, but it’s clear that the fashion brand is gearing up for something big.

In The Style Faces Legal Drama as Jacqueline Jossa Speaks Out

Meanwhile, over at rival brand In The Style, tensions are escalating. Actress Jacqueline Jossa, a long-time collaborator with the brand, has publicly spoken out about her ongoing struggles with the company. In an emotional series of Instagram posts, she revealed that In The Style has failed to pay her for months, leaving her unpaid for a five-figure sum.

“After four glorious years working with In The Style, I never thought my time with the brand would end this way, but in truth since I or my team can’t get a response from anyone at the company, the decision has been made for me,” Jacqueline shared on Instagram. “My name and image is still being used all over the website, helping the brand to sell stock, yet I haven’t been paid for months.”

Jossa went on to explain that despite repeated attempts to contact the brand, including a failed attempt to speak with the managing director, she was still being ignored. She even claims that her image and collections are still being used to sell stock, with no compensation for her contributions.

The Ripple Effect: Unpaid Fees Across the Industry

It’s not just Jacqueline Jossa speaking out. Other influencers, including Carys Louise Brandon, have also accused In The Style of failing to pay for their work. Carys, who has 180,000 followers, took to Instagram to share her frustration: “They have been given chance after chance to even just respond to me but the finance team are not just totally ignoring me.”

These cases highlight a concerning trend in the fast fashion world. Influencers and celebrities who once enjoyed lucrative deals with fashion brands are now facing growing financial concerns as brands like In The Style struggle with payment issues. According to sources, many influencers are now consulting lawyers to seek legal recourse, fearing they may never see the money they are owed.

The Financial Struggles of In The Style

The financial situation at In The Style has grown increasingly dire. Founded in 2013 by Adam Frisby, the brand once enjoyed a $100 million valuation and worked with high-profile stars like Stacey Solomon, Dani Dyer, and Charlotte Crosby.

However, in March 2023, In The Style was acquired by Baaj Capital, and management has since changed hands multiple times. Ben Armstrong became the managing director in December 2023, after Frisby stepped down. But now, it appears that In The Style is on the brink of insolvency.

The possibility of a pre-pack insolvency looms large, with sources suggesting that the company could be heading for administration soon. Pre-pack insolvency occurs when a company is sold while still in debt, potentially leaving creditors in the lurch.

This would make it even harder for influencers and employees to recover the money they are owed.

In response to these financial troubles, Jacqueline Jossa urged other influencers to be cautious. “I see them signing up new faces and continuing to launch new collections and I feel it’s my responsibility to let the new girls know that their contract is unlikely to be honoured and they are unlikely to be paid,” she warned.

Celebrity Endorsements Continue Amidst the Chaos

Despite the ongoing financial chaos, In The Style is continuing to sign new celebrity partnerships. Strictly dancer Dianne Buswell recently launched her first capsule collection with the brand.

While this move may help maintain the brand’s public image, it also raises questions about how long In The Style can continue its celebrity-driven marketing strategy amid its growing financial troubles.

The Impact on the Fast Fashion Industry: What’s Next?

As the scandals surrounding PrettyLittleThing and In The Style continue to unfold, it raises important questions about the future of the fast fashion industry. The mounting financial issues and the increasing number of influencers speaking out about unpaid fees suggest that there may be a larger problem at play.

The business model that relies heavily on celebrity endorsements and influencer collaborations may need to be reevaluated. As brands struggle with financial instability, it’s clear that influencers and celebrities need to be more cautious when entering into these high-profile partnerships.

In the coming months, we may see a shift in how fashion brands operate. Will PrettyLittleThing’s mysterious announcement be a step towards a new direction? Will In The Style recover from its financial woes, or is the brand’s time coming to an end?

As fans and influencers alike watch closely, one thing is clear: the fast fashion industry is in flux, and only time will reveal how these major players navigate their challenges.

As the fast fashion world grapples with mounting issues, PrettyLittleThing and In The Style are facing major public and financial challenges. While PrettyLittleThing builds anticipation with its mysterious social media wipe, In The Style is at the center of a storm of unpaid fees, legal disputes, and financial instability.

Celebrities and influencers, once the driving force behind these brands, are now questioning their partnerships as they fight for the compensation they deserve. In a rapidly changing industry, the fate of these iconic brands remains uncertain, leaving consumers and influencers alike wondering what the future holds.

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