So Friday April 11, 2025 is shaping up to look a lot like January 24, 2025.
TCPAWorld followers readily recall the adventures of late January. With time ticking to a close before the effective date of TCPA one-to-one consent the FCC issued a last second stay of the ruling before the Eleventh Circuit struck it down 20 minutes later– at 4:55 pm the business day before it became effective!
Well if the FCC has something similar up its sleeve for the next big TCPA ruling set to go into effect they have not let on–and time is again running slim. But the TCPA revocation ruling isn’t the only thing hanging in the balance right now as April 11, 2025 looks to be a real red-letter date for TCPAWorld.
Most importantly, of course, next Friday is the effective date of the FCC’s DISASTROUS new revocation rules. Again for anyone who is not aware a revocation of ANY informational consent (e.g. a stop to an MFA or alert) will require revocation of ALL TCPA consent across all business units, channels and purposes for that phone number.
This is INSANE folks and I guarantee you a majority of companies are not ready.
I think a lot of folks are banking on a last minute FCC stay–and it certainly could happen– but I haven’t seen anything solid to that effect. And unlike last time Puja and I are NOT flying to D.C. for any last second meetings.
So the fate of the world is in someone else’s hands… (let’s hope they don’t screw it up.)
But April 11, 2025 is also the deadline for comment on the Delete, Delete, Delete effort. you can expect R.E.A.C.H. to weigh in and demand a destruction of the entire call blocking and labeling safeharbor framework and an end to the TCR and 10DLC registration process (Infobip is driving everyone nut.)
These companies are operating beyond the law to prevent access to SMS channel communication to companies at a massive scale– censoring COMPLETELY LEGAL speech and running roughshod over COURT ORDERS striking down the one-to-one rule. It is INSANE.
Will the Commission do anything about it? So far no action on the critical R.E.A.C.H. petition on the subject– let’s hope that changes.
But bottom line–April 11, 2025 will be a huge day. Stay tuned…