One of the biggest TCPA class certification rulings in recent years was the order certifying the suit against PillPack a few years back.
The case involved the common practice of a lead generator getting consent to call a consumer and then pitching a third-party’s product– in this case, PillPack’s. However PillPack’s name was not on the form, just the lead generators.
The original certification order was just brutal and massive but then Fluent came forward and assisted with a decertification effort. Still enough risk existed that PillPack went forward with the classwide resolution and agreed to pay $6.5MM.
Well in Williams v. PillPack, 2025 WL 1149710 (W.D. Wash April 18, 2025) the court approved the settlement and awarded $2.1MM to class counsel. Each class claimant will receive between $212.00 and $350.00.
$6.5MM is an expensive lesson for lead buyers. And one others in the space are still learning. Lead generators cannot just place calls and transfer to lead buyers unless the buyer is also on the form! It doesn’t matter that the call was placed by the lead generator and the generator was on the form– if the lead buyer isn’t there is significant risk.