Baker McKenzie Advises UOB Venture Management on Strategic Stake in Bien Hoa Consumer.
Baker McKenzie has advised UOB Venture Management (UOBVM), a wholly owned subsidiary of United Overseas Bank Limited, on its acquisition of a 12 percent stake in Bien Hoa Consumer Joint Stock Company (BHC), one of Vietnam’s fastest-growing consumer goods companies.
The deal makes UOBVM a significant shareholder in BHC and paves the way for a deeper strategic partnership.
Together, the two companies plan to roll out supply chain finance solutions across the agricultural value chain, aimed at increasing operational efficiency and long-term sustainability from farm to shelf.
The investment also provides BHC with the capital needed to accelerate its growth plans.
This includes the construction of a state-of-the-art food and beverage manufacturing facility and an expansion into naturally sourced, health-focused products, a category gaining strong momentum across Southeast Asia.
Speaking about the transaction, Seah Kian Wee, CEO of UOB Venture Management, highlighted the alignment between the two organizations’ long-term goals.
“We greatly appreciate BHC’s capabilities in developing clean, green, and natural product lines that align with fast-emerging consumer trends,” Seah Kian Wee said.
“We are confident in the long-term growth potential of Vietnam’s consumer and F&B sectors and look forward to working alongside AgriS and BHC to scale innovation, optimize supply chains, and prepare for strategic milestones, including a future IPO.”
Bien Hoa Consumer is a subsidiary of Thanh Thanh Cong – Bien Hoa Joint Stock Company, widely known as TTC AgriS, a leading name in Vietnam’s high-tech agricultural sector.
BHC has built a robust multichannel distribution network, reaching nearly 2,000 business clients and over 100,000 retail outlets and e-commerce platforms.
Its product portfolio ranges from organic sugar and functional beverages to cooking spices and specialized offerings for families and children.
“We’re proud to have supported UOB Venture Management in this landmark transaction,” Mr. Chung said.
“This partnership reflects not just confidence in BHC’s vision, but also a broader recognition of Vietnam’s position as a hub for sustainable, innovation-driven growth in Southeast Asia.
We’re excited to continue supporting UOBVM as they expand their regional investment footprint.”
Baker McKenzie’s advisory team was led by Partner Seck Yee Chung, supported by Special Counsel Le Thi Thanh and Associates Tran Quy An and Nguyen Trung Nguyen.
UOB Venture Management is a wholly owned subsidiary of United Overseas Bank Limited, specializing in private equity investments across Southeast Asia and Greater China. Established in 1992 and headquartered in Singapore, the firm manages over S$2 billion in assets and has backed more than 250 companies. UOBVM supports sustainable growth by offering strategic guidance and access to its regional network.
Baker McKenzie is a leading global law firm founded in 1949, with a presence in over 40 countries. With a team of 13,000 professionals, the firm advises corporations, governments, and institutions on complex legal matters across corporate law, litigation, tax, and more. Renowned for its cross-border capabilities and innovative approach, Baker McKenzie has handled over USD 600 billion in M&A transactions in the past five years, more than 65% of which span multiple jurisdictions. The firm is also recognized for its commitment to diversity, inclusion, and sustainable business practices.
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