Breyers’ Natural Vanilla Ice Cream Class Action Results in $8.85 Million Payout to Customers.
Breyers Ice Cream to Distribute Nearly $9 Million in Class Action Settlement.
Breyers Ice Cream is set to distribute nearly $9 million as part of a class action settlement, and you may be eligible for a portion of this payout. On September 13, the Supreme Court of New York State, Bronx County, announced the settlement involving Conopco Inc. and Unilever United States Inc., the parent company of Breyers.
The lawsuit centers on Breyers’ Natural Vanilla ice cream, which is alleged to have misrepresented its flavor as being derived solely from real vanilla. According to the court’s statement, “Plaintiffs allege that the labeling of Breyers Natural Vanilla ice cream misled consumers into believing it contained vanilla flavor exclusively from the vanilla plant, rather than from non-vanilla sources.” The defendants dispute these claims and deny any wrongdoing, and the court has not made a determination.
Who is Eligible for Compensation?
Consumers who purchased Breyers’ Natural Vanilla ice cream from April 21, 2016, to August 14, 2024, may be eligible for compensation. The settlement will create a fund of $8.85 million for affected customers.
Eligible consumers will receive $1 for each carton of Breyers’ Natural Vanilla ice cream purchased, as determined by the court. To qualify for compensation, consumers must provide proof of purchase. Those with valid receipts can submit an unlimited number of claims. Additionally, customers without proof of purchase can file up to eight claims, potentially receiving up to $8 total.
New Product Formula Requirement
The court has mandated that within one year of the settlement’s conclusion, Breyers must create a new product formula that excludes vanilla sourced from non-vanilla origins.
How to File a Claim
Ice cream enthusiasts wishing to participate in the settlement can file a claim at vanillaicecreamsettlement.com.