Stretching IP: How the Father of Pilates Missed an Opportunity

A cat stretched in a barracks; a prisoner observed this and then developed an invention that left a considerable mark on society. Who was the cat? No one really knows. Who was the prisoner? His name was Joseph Pilates. Sound familiar? Invention creation is intriguing and could be considered situational. For example, consider: (1) a […]
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Brands on the Run: Food Truck Trademarks

Last century, when we were kids and it came to mobile food our choices were limited – there were hot dog pushcarts, the musical ice cream man truck, and maybe an occasional trailer that had been converted into a walk-away diner. In the 1970s, taco trucks started showing up on the West Coast (LA), but […]
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Intellectual property in Venezuela

What different types of intellectual property rights exist to protect, inventions, brands and other creations, technology, and proprietary interests in Venezuela?  Since Venezuela withdrew from the Andean Community in 2006, intellectual property rights are regulated by the Industrial Property Law of 1955 (implemented in 1956), which provides protection for trademarks, patents and commercial names and […]

Say Cheese! Is Gruyere a Common Name for a Cheese or a Trademark?

This unsettled question has been in dispute since 2015 when two European dairy consortiums – one from Switzerland and one from France – filed an application with the United States Patent and Trademark Office seeking registration of GRUYERE as a “certification mark” for cheese. This filing did not sit well with the International Dairy Foods […]
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Trademark Registration Perks

“With great [brands] comes great responsibility.” — Uncle Ben Parker When it comes to proactive brand protection, the absolute best thing a company can do is to obtain a U.S. trademark registration. Obvious Trademark Registration Benefits Legal presumptions about the mark’s ownership and the owner’s right to use the mark. “Constructive notice” of the mark […]
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Trade Dress (Au Naturel)

A request we often receive from clients goes something like this, “I want you to protect all of my IP.” Patent, copyright, and trademark rights are defined by federal statutes, which can make them easier to explain to a client. But what about trade dress? WHAT IS TRADE DRESS AND HOW IS IT PROTECTED? Courts […]
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Advocating for Lower Drug Prices

Juelsgaard Intellectual Property and Innovation Clinic students Mark Cantu (JD ’24), Tim Fellows (JD ’24), and Mike Roesler (JD ’24) recently submitted a comment to the National Institute of Standards […]

Trademark Hustles – New Tools in the Trickery Toolbox

“The Engines of Our Ingenuity” is a podcast presented by the University of Houston. Each episode is about four minutes long and conveys a story about how our culture has been shaped by human creativity, not only in terms of technology but also in relation to the arts and ideas. Check out the podcast here. […]
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Koala Kare – A winning product formula – conveniently simple

Your newest business client wants help obtaining a patent, copyright registration, or trademark registration. While you are exceptionally skilled in many legal fields, intellectual property law isn’t one of them, so you refer that client to competent IP counsel and relax. Everyone wins and … we thank you! When you do this, the client’s IP […]
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What’s the meaning of a name? What’s the difference between names in intellectual property?

In intellectual property (IP), this question comes about in a different context. There are many misconceptions, misunderstandings, and myths about “names” in IP which create confusion with clients even believing they have rights where those rights have been eroded or, in some situations, those rights never existed. This question gives an opportunity to provide a […]
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