Failures as a Brand Basis

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Romeo and Juliet, Act II, Scene II This quote from Shakespeare is prophetic from a trademark standpoint. The primary function of a trademark is to identify and distinguish the goods or services of one party from […]
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If You’re Not First, You’re Last: IP Edition

You may notice that this is the first IP column by Z. Peter Sawicki with a new co-author! Fear not, James L. Young is still involved, sharing wisdom and providing editorial guidance, and is available to share practice tips and anecdotes in our musings about intellectual property. In this article, we want to discuss “firsts” […]
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Schwartz Law Firm: A Family Legacy in Litigation

For more than 40 years, the Schwartz Law Firm has been a pillar of advocacy and justice in Minnesota, Wisconsin, Iowa and Arizona. The firm was founded by Michael Schwartz on a foundation of discipline, teamwork and an unrelenting drive to win – something he brought from his days on the fairway. This legacy has […]
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Presidential Executive Actions: Ethical Obligations for Lawyers Advising in an Evolving Legal Landscape

Since taking office, President Trump has taken a number of actions that include memoranda, proclamations, and executive orders. A current and complete list of presidential actions is available on the White House website (https://www.whitehouse.gov/presidential-actions). Orders cannot be easily overturned by Congress, but they can be blocked or challenged through legal action. Lawyers will undoubtedly be […]
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Minneapolis Settles $600,000 Lawsuit Over Derek Chauvin Incident

Minneapolis Settles $600,000 Lawsuit Over Derek Chauvin Incident. Minneapolis has agreed to pay $600,000 to settle a lawsuit filed by a woman who accused former Officer Derek Chauvin of using excessive force in a 2020 incident, which bears striking similarities to the event that led to the death of George Floyd four months later. The […]

Mary Ellen Reihsen: Building & Growing Businesses

It became clear to me that I was a deal maker back in law school,” says Mary Ellen Reihsen, a partner at Hellmuth & Johnson. That early vision become a reality. Reihsen is a business attorney focused on corporate and employment law services. She works with companies across industries, including hospitality and events, technology and […]
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Personal Branding – For You, Lawyers

Business lawyers – your clients’ products are known by their brands. We’ve written many times about the tools you can use as a company’s attorney to help your clients build value by insightful trademark selection, appropriate trademark use, and successful trademark registration. But … what about your brand? A product’s trademark is intimately tied to […]
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Web Compliance for Law Firms: Safeguarding Your Online Presence Against Legal Pitfalls

In today’s digital age, operating a website is an essential tool for lawyers to attract new clients and grow their practice. However, as data privacy regulations, accessibility standards, and compliance laws continue to evolve at both state and federal levels, ensuring your website meets these legal obligations is critical. In recent years, lawsuits targeting businesses […]
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Hellmuth & Johnson: Celebrating 30 Years

Founded in 1994, Hellmuth & Johnson began as a two-attorney law firm. Over time, the firm grew to include 70 attorneys operating from four office locations throughout the state, becoming the 12th largest law firm in Minnesota.
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Brands on the Run: Food Truck Trademarks

Last century, when we were kids and it came to mobile food our choices were limited – there were hot dog pushcarts, the musical ice cream man truck, and maybe an occasional trailer that had been converted into a walk-away diner. In the 1970s, taco trucks started showing up on the West Coast (LA), but […]
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Identifying and Addressing Conflicts of Interest

We have all experienced conflicts in our lives. Like that one time you invited your two best friends to a party without realizing they both dated the same person (awkward). Or when you tried to go vegan but found yourself in a staring contest with a piece of maple bacon (spoiler: the bacon won). Conflicts […]
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Darbie Tamsett: Building Legacies

The practice of law has long been a family business. Attorney Darbie Tamsett is not only continuing her family’s legacy in business and real estate investing, but also forging her own path as a first-generation attorney with a dynamic dual practice in real estate and M&A law. When Tamsett first stepped into the University of […]
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