On March 12, 2025, the California Privacy Protection Agency (“CPPA”) announced that it reached a settlement with American Honda Motor Co. (“Honda”) in which Honda will pay a $632,500 fine to resolve claims that the company violated the CCPA. The enforcement action comes as part of the CPPA’s ongoing investigation into connected vehicle manufacturers, which began in 2023.

Specifically, the CPPA alleged that Honda violated the CCPA’s privacy rights provisions by:

The CPPA also alleged that Honda failed to provide to the CPPA copies of its contracts with ad tech providers containing the required CCPA contract provisions.

As part of the settlement Honda agreed to (1) pay the $632,500 fine, (2) implement a new and simpler process for consumers to submit privacy rights requests, (3) consult a user experience (UX) designer to evaluate its methods for submitting privacy requests, (4) train employees on CCPA compliance, and (5) change its contracting process with recipients of consumer personal information to ensure compliance with the CCPA.

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