Clients use online searches to locate reputable law firms, just as they do in other industries. To compete with other firms, law firms need to adopt a digital marketing strategy that is effective.
A successful digital strategy for law firms involves a combination of well-designed websites, social media ads, email marketing campaigns, and paid advertisements. Consider the following marketing campaigns for your law office.
#1 – Create a powerful website
To compete on an equal basis, law firms need to have a website that is optimized. Websites are the basis of many digital marketing strategies. This is especially true if you’re targeting the local market. Your website should inform clients about the legal issues and services you offer.
Your site should reflect your legal services. If you are a personal injuries attorney, for example, your web design must highlight your services, and inform potential clients about different personal injury cases. Optimize your website for maximum lead conversion. You should change your website if your visitors are just browsing your pages and leaving. Changes that are effective include:
- Include calls to actions – Don’t be afraid to let website visitors know they can contact your firm for consultations or other legal services. Include a button that says “Contact Us” and “Schedule a free consultation” on your website.
- Optimize your site for mobile devices. Many people browse the web from their mobile devices and smartphones. Making your website mobile-friendly will increase accessibility.
- Include a Live Chat Feature – A live chat allows visitors to your site to ask questions and get clarifications.
Investing in social media is a great way to increase your presence.
Social media platforms are a great way to connect with industry leaders and potential clients. You should not only encourage your employees to use social media, but also create a strong social media presence in your firm. You can engage your followers and convert them into clients by being active on social media platforms.
Your social media can reveal your working hours, your area of expertise, and your direct contact information. This does not mean that you need to join every social media site. These platforms are beneficial.
- Facebook – With its billions of users each month, Facebook is the most popular social media platform for connecting with friends and brands. Facebook can be a great tool for your law firm, unless your services are highly specialized.
- Twitter is a great way for law firms to reach out to their audience. Twitter can be a great tool for law firms that specialize in intellectual property, entertainment and sports law.
- LinkedIn is an online social network for companies and businesses. LinkedIn is a great tool for attorneys who specialize in business, corporate and administrative law, compliance, and other areas of law.
It is also important to optimize your TikTok and YouTube profiles, as well as Quora and Instagram.
#3 – Email marketing campaigns
Email marketing campaigns are still an effective way to market, particularly for law firms that want to convert more leads. Email Marketing can be very effective at promoting services and products. Law firms can still use email campaigns to strengthen and initiate client relationships.
Email marketing is a great way to market your legal services for a variety of reasons. By 2024, there will be more than 4,3 billion email accounts. Half of the total world population has email accounts. Email users are highly engaged and responsive to all messages. With a 17% opening rate, they are open to any message. You should create and implement an email marketing strategy which goes beyond the conventional campaigns. You can use email marketing to:
- Sharing news and promotions, making announcements
- Informing new clients of your services and specifics
- Send out a legal newsletter with interesting facts and news.
- Thank your loyal clients with a loyalty email
Create an online profile
Your law firm should have these online profiles:
- Google My Business Page optimized – By creating a Google My Business Page, it is easy to appear in local Google search results. Your GMB profile must include your company’s name, accurate contact information and address.
- Legal directories: Your firm should be listed in local directories. FindLaw is a common business directory for law firms. Other directories include Lawyers.com HG.Org Yahoo Directory and LawInfo.
Endnote
A dynamic digital strategy will increase brand awareness, conversions, and leads. Digital marketing is constantly evolving. What works today might not work tomorrow. Continue to experiment with different digital marketing techniques. Try paid ads, SEO videos and content marketing.