Obviously, a lot going on in the lead gen space over the last six weeks. The biggest change of all is the FCC’s one-to-one rule being vacated. The pivot the industry had to make immediately after that ruling affected so many businesses.

But, one thing that did not change was CMS’s requirement for one-to-one consent to share personal beneficiary data between TPMOs. This is true even though CMS’s guidance throughout the summary of the rule was all based on the FCC’s one-to-one rule.

As a reminder:

  1. Where their personal data is being shared.
  2. The specific purpose of the contact they are consenting to, and
  3. The identity of the entity that will be contacting them.

While the industry took a collective sigh of relief when the TCPA’s 1:1 rule was vacated, those TPMOs under CMS’s purview must remain diligent. And, new CMS rules should be announced within the next few weeks, so stay tuned.

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