Milton Keynes mortgage leads generation company Insite web launched a new tool that allows businesses in the financial sector to gain an insight on how to drive and plan PPC leads.

This tool offers a high-performance, targeted alternative to lead purchasing. It is part of the suite of services provided by Insite Web. The service leverages the power of Google to direct customers to the financial service companies that they are searching for.

Lead generation companies have traditionally been the source of leads for mortgage brokers and financial advisers. These companies provide them with potential clients. Leads purchased from third parties can have a number of problems. They may be sold to their competitors, be of low quality or be out-of-date.

Insite Web is of the opinion that in order to avoid buying leads, companies should use their website and brand to generate them through PPC search ads. Ads are targeted at customers as they search for financial products and services online.

Insite Web’s model for lead generation allows companies to control the number and quality of leads they generate. As businesses grow, the number of generated leads can also be reduced or temporarily increased. For example, during holidays when advisors are less available to convert leads, this may be necessary. This gives firms much greater flexibility than the traditional lead-buying models.

This method of generating leads can also reduce the cost per lead as it allows companies to take full control over their lead funnel. Financial services have some of the highest lead costs of all industries, so any strategy to reduce this cost is welcome.

Leads generated in an ethical manner is another concern for UK-based companies regulated by the FCA. When buying leads from third parties, it is much harder to ensure that the customer’s details were not obtained by misleading information or advice.

Insite Web allows financial firms to have complete control over all search ads that are used to generate leads. Paul Carmen stated, “We require that financial firms sign off ads and landing pages in order to ensure they are confident about the information. We don’t work for any firm that’s not FCA-regulated “.

Existing clients can see the benefits of lead generation in-house. Insite Web has delivered 6.5 times more lead conversions than the average.