The faster you follow up on leads for your law firm, the better the chance of turning them into clients. These leads are worth millions,” said Ted DeBettencourt. He is the co-founder and CEO of Juvo Leads.
DeBettencourt explains, “We have found a way of increasing the number qualified leads by 50 percent using people-powered services, such as website chats and SMS message answering.
Juvo’s website receives over 500 visitors each month. It focuses on personal injury, and other practice areas where consumers are involved. DeBettencourt noted that while most firms are good at driving traffic to their websites, they may be less adept at responding to website chats, text messages, or LSA messages. Not answering in less than 30 seconds can kill your firm’s conversion of leads into cases.
DeBettencourt said, “All of the top law offices use Google LSA. But it’s difficult to rank consistently well and get tons of leads.” “When Juvo Leads begins answering your firm’s LSA messages, we do so in less than one minute. This dramatically increases your firm’s LSA score.” Your ad will always be at the top, resulting in 2x-5x more LSA leads while your LSA costs per lead go down.
DeBettencourt came up with the idea of Juvo Leads when he realized that he did not want to be a lawyer after earning his Juris Doctor at Case Western Reserve University School of Law. He earned an MBA while in law school and founded a legal marketing company. DeBettencourt discovered that his clients’ law firms were losing out on potential leads because they didn’t respond quickly enough. Juvo Leads, launched in 2016, started with 10 clients from law firms but now has over 1,100.
You bring the traffic…
DeBettencourt said, “A law office brings traffic and we convert that into a lead.” We will pop up on your website and initiate a proactive conversation with the visitor to convert that traffic into a lead. Then, live people will answer the chats on your firm’s site 24 hours a days, 7 days a weeks, 365 day a year.
He added, “Next we will answer text messages on our website by adding buttons so that people can text us.” “We respond to those texts for them.” We respond to every text message or any other type of message in less than 12 seconds with real people.
Qualifying Leads
Juvo evaluates a lead when a client contacts a firm for the first time. The firm selects a set of questions to qualify the lead. In the case of a PI company, for instance, in addition the name, email and phone number, the firm may ask the client when the accident happened and if they suffered personal injuries.
DeBettencourt said that “once we qualify the lead we email it to the law firm, upload it into their CRM, or schedule a consult,” he explained. If it’s an especially hot lead, we sign the retainer immediately.
The amount Juvo receives is based on how many qualified leads are sent to an attorney firm.
Human chat is better… for now
DeBettencourt said that “human chat is better today than pure AI.” Someday, likely soon, this math will change and we’ll then have more data than anyone else to program our AI. We say that in the interim, it’s not about bots, but rather, butts on seats.
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