McCormick® Unveils Holiday Cookie Quest with a Grand Prize of $10,000.
McCormick® is kicking off the festive season with a unique and exciting event—the Holiday Cookie Quest! From November 19 to December 8, 2024, the global flavor leader invites bakers, home chefs, and cookie enthusiasts to share their best holiday cookie recipes for a chance to win a grand prize of $10,000 USD. This virtual cookie recipe exchange promises to be the largest of its kind, bringing together a community of cookie lovers united by their passion for baking.
Join the Holiday Cookie Exchange for a $10,000 Prize
In partnership with Milk Bar® and its award-winning founder Christina Tosi, McCormick® is on a mission to discover the finest holiday cookie recipe. Whether you’re a seasoned baker, a lover of sugar cookies, or the keeper of a cherished family recipe, McCormick® invites you to participate and share your holiday baking creations.
To kick off the event, McCormick® has partnered with Milk Bar to unveil alimited-time Candy Cane Pretzel Bark Cookie. This festive treat blends the rich flavors of McCormick® Pure Vanilla Extract and Peppermint Extract with a sweet-salty profile, making it the perfect holiday indulgence. To celebrate National Cookie Day on December 4, select Milk Bar locations will be giving away free samples of this new creation to the first 100 customers.
Get Your Cookie Fix on National Cookie Day
On December 4, join the celebration of National Cookie Day by visiting participating Milk Bar locations, where the Milk Bar x McCormick Candy Cane Pretzel Bark Cookie will be available for free (limited to one per person while supplies last). Starting at 10:00 am local time, you can taste this delicious seasonal cookie and also purchase them for $3.25 each until December 31. Participating Milk Bar locations include:
- NYC Flagship – 1196 Broadway at 29th St., New York, NY 10001
- Williamsburg – 382 Metropolitan Ave, Brooklyn, NY 11211
- Washington, DC Logan Circle – 1525 15th St NW, Washington, DC 20005
- Los Angeles Flagship – 7150 Melrose Ave, Los Angeles, CA 90046
Share Your Recipe and Win Big
While you’re enjoying these festive treats, you can also take part in McCormick®’s Cookie Quest by submitting your best holiday cookie recipe online at www.McCormick.com/Cookie-Quest. The grand prize of $10,000 awaits the creator of the most delicious and innovative cookie recipe, so don’t miss out on your chance to be part of this sweet holiday tradition.
A Sweet Collaboration with Milk Bar
This year’s Cookie Quest is a collaboration with Christina Tosi, the innovative chef and founder of Milk Bar, who is known for reinventing classic baked goods with a modern twist. As a James Beard award winner and the author of the newly released cookbook Bake Club, Tosi is no stranger to making baking fun, flavorful, and accessible to everyone.
“I’m thrilled to join McCormick® in bringing a modern twist to the timeless cookie exchange,” said Tosi. “McCormick® ingredients, like vanilla, peppermint extracts, and cinnamon, are staples in both my home kitchen and Milk Bar’s kitchen. They allow me to create the flavorful treats that people love, and I can’t wait to see what creative cookie recipes everyone will share!”
McCormick®—The Heart of Holiday Baking
For over 130 years, McCormick® has been an essential ingredient in kitchens around the world, especially during the holidays. Whether it’s baking gingerbread, sugar cookies, or making festive dishes, McCormick® provides the flavor that transforms holiday meals into cherished memories.
“McCormick has always been a part of family traditions, creating the sensorial experiences that bring people together during the holidays,” said Giovanna DiLegge, Vice President Marketing at McCormick. “We’re excited to put a modern spin on the beloved cookie exchange and bring people from across the country together to share the joy of baking.”
How to Participate
To enter the McCormick® Holiday Cookie Quest, simply submit your recipe online at the official McCormick® website and share your best holiday cookie creations. The competition runs from November 19 to December 8, 2024, so there’s plenty of time to perfect your recipe. In addition to the grand prize, McCormick® will feature some of the best cookie recipes shared throughout the event, spreading the joy and creativity of the holiday season.
Don’t miss your chance to be part of the McCormick Cookie Quest—and maybe even walk away with the $10,000 grand prize to make your holidays even sweeter!
Join the quest today, and may the best cookie win!